Our product
Profit
Engineering
One method for growing an e-commerce brand. Six disciplines, run as one and measured on profit.
Profit Engineering starts from one number and works backwards. Instead of asking what each channel can report, we ask what the whole system leaves on the bottom line after the goods, the shipping and the ads are paid, and we design the channels from there.
That changes the questions. Search, ads, email and brand stop being separate budgets to defend and become parts of one engine with one gauge. Some of the familiar arguments simply disappear, because the only question left is what the channels earn as a unit.
How it works
01
Start from profit
We define the one number that funds the business, then work backwards. Every channel is judged on the profit it leaves after costs.
02
Read the whole system
Search reveals demand, content feeds the inbox, paid buys reach, brand makes each touch land harder. We measure them as one system.
03
Engineer the mix
We move budget toward the marginal profit of the next unit of spend, wherever it goes, and let the channels compound instead of competing for credit.
The six disciplines
Each discipline has a job of its own. The method is what makes them work for the same number.
How we work
First we look at your numbers. Then we talk about what to do. This is the order things happen in.
- 01 Week 0
30 minutes
A free call. We look at your numbers and your channels and tell you honestly whether we can move them.
- 02 Week 1
We dig in
Access to accounts, shop and analytics. We map what earns, what leaks and what nobody is measuring.
- 03 Week 2 to 3
The plan
One document: where the profit is hiding, what we do first, and what it should return. You decide.
- 04 Ongoing
Execution
We run the channels as one engine and report against the number that matters: what you keep.
Client portal
Your numbers, in one place
We are building a client login where you can follow profit, spend and progress across every channel week by week. Ask us for early access.
Michael Kirkegaard, founder Ready to engineer for profit?
Book a free growth audit. We map where the biggest profit is hiding across your channels right now.